/design/business/personal/ideas/ /desain/arsitektur/ Blog of Raul Renanda www.renanda.com

Friday, February 25, 2005

DESIGN : Re-Creating New Product

Now, instead try to invent a new thing...it is possible to re-create the product that already there and 'proven' . We do love LEGO, but at the sametime it lost the aura...we don't feel any 'rush' to get a LEGO, maybe simply because we know that LEGO will always there in the toy store...while LEGO trying hard to offer a new package that suit certain market (star wars etc)- someone develop it to suit what market rave about...an IPOD inspired LEGO, and there are also Steve Jobs LEGO!! (I don't really care about that....wait until they offer me Anna Nicole series...)

Let's think about it...

What other thing than LEGO & IPOD that we could re-create it?
Here's the concept: Merge two great product into one. Lego act as strong foundation, it has a solid ground and proven product but at the same time loosing it's edge; Ipod is totally a fad with no (sorry Apple lovers...) strong foundation, it has a great extension possibilities (look at their accessories!!) . Now, combining those two product will create a better strong product (well, not at that stage in case of Podbrix)...
..you also can figure it out from SONY-ERICSSON team...BALLY-MERCEDEZ BENZ...

PODBRIX Posted by Hello

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