Brand
Note: From Tom Peters's Blog : Talking about what we think about brand...the interesting part was coming from readers comments...here some of it...
- brand to me is integrity, optimism
- a positive feeling at a physical-emotional-mental-spiritual level.
- Brands are only a figment of a person's imgination. Cloaked with positive attributes...
- about getting benefits from those qualities that are unique on each person
- emotional activators
- enables consumer's to drive congruency between their emotions and feelings
- constantly reinvent yourself
- mental concept.
- It's the word/image we use to associate
- effort to be on the cutting edge
- brand is a relationship
- an image in the mind of the consumer....
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